Freecycle – Environmental Awareness Campaign

Freecycle is an environmental awareness campaign designed to educate the public on the impact of packaging waste—specifically plastics and cardboard—and to promote actionable recycling and sustainability solutions.

Goals

  1. Simplify complex environmental data into engaging, accessible visuals.

  2. Create a consistent identity across print, digital, and social platforms.

  3. Encourage sustainable choices through education and clear calls to action.

Print Collateral

  • Tri-fold brochures and magazine spreads for portability and extended reach.

  • Visual consistency is maintained across all editorial pieces.

Deliverables

Infographics, Posters, Social Media, and Web

  • Designed bold, icon-driven layouts highlighting Plastic Facts/Solutions and Cardboard Facts/Solutions.

  • Balanced data-heavy content with clean hierarchy and visuals.

Digital Presence

  • Responsive website concept featuring campaign facts, initiatives, and contact forms.

  • Social media post designs for Instagram to extend engagement.

Brand Applications

  • Stickers, banners, and event display mockups.

  • Showcased how the identity works in real-world contexts.

Design Approach

  • Palette & Typography: Green eco-inspired color schemes paired with bold sans-serif type.

  • Iconography: Simplified graphics to communicate recycling, energy savings, and conservation.

  • Consistency: Maintained one brand voice across physical, print, and digital platforms.

Impact

This project demonstrates how design can transform abstract data into actionable education. By unifying infographics, print materials, digital experiences, and branded applications, Freecycle provides a cohesive awareness campaign aimed at inspiring everyday sustainable choices.