Clara Williams Company, Graphic Design Contract

Overview
I worked with Clara Williams Company on a short-term contract, creating print and marketing assets to support seasonal campaigns, customer retention, and brand storytelling. The goal was to deliver refined, production-ready designs that aligned with the brand’s handcrafted luxury aesthetic while remaining versatile across multiple formats.

My Role
Concept development, print design, typography, layout, and production ready files

Project Focus
The work centered on elevating customer touchpoints through cohesive promotional and editorial design. Each piece was designed to feel intentional, collectible, and consistent with the Clara Williams visual identity.

Key Deliverables
Seasonal promotional cards with campaign-specific color palettes and patterned borders
Customer thank you and discount inserts with clear hierarchy and readable fine print
Editorial style catalog spreads showcasing jewelry collections and lifestyle imagery
Postcards and printed marketing materials for retail and direct-to-consumer use
Multi-page brand and ambassador booklet layouts combining photography, copy, and structured grids

Outcome
The final assets provided Clara Williams Company with a flexible suite of branded materials that could be reused and adapted across seasonal campaigns. The work reinforced the brand’s handcrafted, refined identity and enhanced the overall customer experience through cohesive visual storytelling.